For the launch of VALORANT’s new agent HARBOR we wanted to make a splash with a big billboard in the heart of one of the busiest districts in Dubai, featuring Harbor in all his 3D glory, interacting with a second billboard across the street.
The billboard features a scaled up Harbor, standing in an imagined rendition of his room at VALORANT HQ. You can see his cricket bats, punching bag, helmet and a hologram of his lost motorbike.
On the second billboard, we had two taglines alternating between English and Arabic - “TURN THE TIDES” & “TRY THE NEW AGENT”, with Harbor’s name appearing at the end in Arabic, English and Sanskrit.
Role: Project Lead