I had the privilege of advising Riot’s first global Ramadan campaign for Wild Rift, ensuring every element—from creative tone to visual and cultural cues—felt authentic and respectful.
The campaign included a themed in-game event with login rewards, progression systems, mini-games like “Wake Up, Poro!”, and custom visual experiences that brought Ramadan traditions to life, including festive lanterns, drumming poros, and heartfelt community moments.
A highlight was our key visual, showing a poro-hosted iftar featuring over 30 traditional dishes from across the world, each representing a different culture. The goal was inclusivity without centralizing any single region, celebrating the richness of our global player base.
This was more than a seasonal drop. It was a celebration of shared values, cultural pride, and what it means to be seen in the games we love.
Role: Creative & Cultural Advisor
