The brief was to create a short but disruptive YouTube preroll to raise awareness around the Lenovo 'Vibe' Shot mobile phone in the MENA region. The fastest phone to Snap a photo.
We created a storyboard based on the Sergio Leone Spaghetti style Western films, however with Arab 'Hipster' characters, and with phones instead of pistols. Both characters acted out a draw in the desert, the character with the 'Lenovo Vibe' winning shoot-out.
