How do we get people talking about Lenovo’s new Halo keyboard online?

We turned the unsuspecting movie-goers into a LIVE KEYBOARD that affected Lenovo's Twitter account, in REAL TIME.

Project mapping the keyboard on the movie-goers, we invited the audience to activate the keys by standing up. As they coordinated to type, random characters went up on Lenovo’s Twitter account.
The activation turned Lenovo's inactive Twitter followers into raving fans.Followers reacted thinking the account was hacked. Finally, we revealed “The Halo Keyboard” technology.


Shortlisted @DubaiLynx

The Human Keyboard - Case study. from Anas Al Hakim on Vimeo.

ANAS ALHAKIM. Singapore. 2024