As creative lead for the launch of Teamfight Tactics Mobile in APAC, I acted as the bridge between Riot’s central and local teams to bring this massive regional campaign to life. Together, we crafted a multi-tactic rollout that celebrated the arrival of Pengu across Asia with energy, cultural flair, and plenty of local love.
Highlights included a vibrant key visual featuring Pengu visiting iconic APAC landmarks, a single-shot marquee video of Pengu dancing and partying with players across the region, and the wildly fun Hyper Roll Karaoke Challenge—a karaoke van featuring influencers singing their hearts out. We also hosted a fiery dev interview where the team tackled the spiciest dishes from across APAC.
From collectible swag to community activations, this campaign was a celebration of TFT’s mobile debut and the diverse players that make up the APAC region.
Role: Creative Lead
