LCP - Brand Identity

As the creative lead from Riot’s side, I helped spearhead the development of the League Of Legends Championship Pacific LCP brand—an identity built from scratch through close collaboration between our Publishing and Esports teams across APAC. Designed to embody a bold, fiery spirit, LCP marks a new era for the region’s competitive landscape, standing proudly alongside titans like the LCK and LPL.  Role: Creative Lead - APAC.

 
  
Typeface
 
 
 
Social Media
   
Brand Application 





  





 


In-game Branding

Fan Voice

Broadcast
 

ANAS ALHAKIM. Singapore. 2025