As the creative lead from Riot’s side, I helped spearhead the development of the League Of Legends Championship Pacific LCP brand—an identity built from scratch through close collaboration between our Publishing and Esports teams across APAC. Designed to embody a bold, fiery spirit, LCP marks a new era for the region’s competitive landscape, standing proudly alongside titans like the LCK and LPL. Role: Creative Lead - APAC.
Typeface
Social Media
Brand Application
In-game Branding
Fan Voice
Broadcast
