About me:
With over 12 years of experience in creative direction and content management, I am a seasoned advertising professional who specializes in gaming and entertainment. I have worked with some of the world's leading brands, such as Riot Games, VICE Media, and OgilvyOne, to create impactful and engaging campaigns that resonate with diverse and global audiences.
As the Creative Lead APAC at Riot Games, I lead a talented team of creatives who deliver innovative brand solutions for Riot's portfolio of games across the Asia-Pacific region. I draw inspiration from various cultures and backgrounds, allowing me to bring a unique and inclusive approach to advertising and content creation. My passion lies in exploring the exciting world of gaming and leveraging it to connect with gamers and fans. I thrive in leading creative teams, nurturing their talents, and empowering them to achieve excellence.
Experience:
2023 - Present:
Creative Lead - Riot Games APAC [Singapore]
2021 - 2023:
Brand Manager - VALORANT at Riot Games [Dubai]
2019 - 2021:
Content Manager / Creative Director at Riot Games [Dubai]
2017 - 2019:
Senior Creative at VICE Arabia [Dubai]
2015 - 2017
Art Director - Ogilvy One [Dubai]
2011-2015
Jr. Art Director to Art Director - JWT [Dubai]
2010-2011
Graphic Designer - JWT [Damascus]
With over 12 years of experience in creative direction and content management, I am a seasoned advertising professional who specializes in gaming and entertainment. I have worked with some of the world's leading brands, such as Riot Games, VICE Media, and OgilvyOne, to create impactful and engaging campaigns that resonate with diverse and global audiences.
As the Creative Lead APAC at Riot Games, I lead a talented team of creatives who deliver innovative brand solutions for Riot's portfolio of games across the Asia-Pacific region. I draw inspiration from various cultures and backgrounds, allowing me to bring a unique and inclusive approach to advertising and content creation. My passion lies in exploring the exciting world of gaming and leveraging it to connect with gamers and fans. I thrive in leading creative teams, nurturing their talents, and empowering them to achieve excellence.
Experience:
2023 - Present:
Creative Lead - Riot Games APAC [Singapore]
2021 - 2023:
Brand Manager - VALORANT at Riot Games [Dubai]
2019 - 2021:
Content Manager / Creative Director at Riot Games [Dubai]
2017 - 2019:
Senior Creative at VICE Arabia [Dubai]
2015 - 2017
Art Director - Ogilvy One [Dubai]
2011-2015
Jr. Art Director to Art Director - JWT [Dubai]
2010-2011
Graphic Designer - JWT [Damascus]
Awards:
Silver Clio Award - Games OOH 2023
30 Under 30 Campaign ME 2022
1x Grand Prix in Film - Dubai Lynx 2018
1x Grand Prix in PR, 3x Gold, 7x Silvers and 2x Bronze - Dubai Lynx 2017
Audience Honor - Shorties 2017
30 Under 30 Campaign ME 2016
1st place at the D&AD "The Art of Art Direction".
3rd place UAE Young Lions 2014 (bronze)
Dubai Lynx 2014 - 1 Gold
Dubai Lynx 2013 - 1st Place - Young Lynx Integrated Competition
MENA Crystal - Gold x2, Silver x2, Bronze x2
Campaign ME - Top 10 print ads (2nd place)
Prague International Advertising Festival - Shortlist
Education:
Bachelor Of Science In Visual Communication from the International University of Science & Technology - Damascus
Silver Clio Award - Games OOH 2023
30 Under 30 Campaign ME 2022
1x Grand Prix in Film - Dubai Lynx 2018
1x Grand Prix in PR, 3x Gold, 7x Silvers and 2x Bronze - Dubai Lynx 2017
Audience Honor - Shorties 2017
30 Under 30 Campaign ME 2016
1st place at the D&AD "The Art of Art Direction".
3rd place UAE Young Lions 2014 (bronze)
Dubai Lynx 2014 - 1 Gold
Dubai Lynx 2013 - 1st Place - Young Lynx Integrated Competition
MENA Crystal - Gold x2, Silver x2, Bronze x2
Campaign ME - Top 10 print ads (2nd place)
Prague International Advertising Festival - Shortlist
Education:
Bachelor Of Science In Visual Communication from the International University of Science & Technology - Damascus