For the launch of VALORANT’s new agent HARBOR we wanted to make a splash with a big billboard in the heart of one of the busiest districts in Dubai, featuring Harbor in all his 3D glory, interacting with a second billboard across the street.
![](https://freight.cargo.site/t/original/i/212d131da836e8667e88611c63d881586254954d509706d3d8c57ee40d2c2683/73fxql.gif)
The billboard features a scaled up Harbor, standing in an imagined rendition of his room at VALORANT HQ. You can see his cricket bats, punching bag, helmet and a hologram of his lost motorbike.
On the second billboard, we had two taglines alternating between English and Arabic - “TURN THE TIDES” & “TRY THE NEW AGENT”, with Harbor’s name appearing at the end in Arabic, English and Sanskrit.
Role: Project Lead
Stills:
![](https://freight.cargo.site/t/original/i/18a58b6a453dcce233f4f9283963a85909f624ff5bf210f17ed5cfd07e93c885/Valorant_screen_1920x1080_DAY_Music.mp4_snapshot_00.02.502.jpg)
![](https://freight.cargo.site/t/original/i/18a653958d2e8c366d8f0507c342ff95fa29efaaa3996b53fdb871a8ae5c5f5b/4.png)
![](https://freight.cargo.site/t/original/i/ed652b322e59e614e1a90bb2f550b8ca72bed0906703ac71d99910b16860b9bd/Valorant_screen_1920x1080_DAY_Music.mp4_snapshot_00.21.469.jpg)
![](https://freight.cargo.site/t/original/i/e95bd2d32f47e3c10736fb6918a13a6185b0bec54617dd6755476e39f143e940/8.png)
![](https://freight.cargo.site/t/original/i/4ef206c92e9db15cc9a5360e5c2018d8eafe3efcdd2c321382c433feebeb5df0/Valorant_screen_1920x1080_DAY_Music.mp4_snapshot_00.26.526.jpg)